Contact widgets are eye-catching, yet unobtrusive call-to-actions that make it easy and intuitive for your website visitors to get in touch. A state-of-the-art contact widget for small business should ideally contain various contact channels to allow your clients to choose the one they are more comfortable with. Here are 5 powerful reasons why a contact widget will boost your website success and convert more visitors into paying clients!
1) Click to contact
The contact widget is situated where your clients need it: on every single page of your website, always at hand. People will sooner or later have questions while investigating about your products and services online. In many cases searching for a website’s contact section is a real pain point and conversion killer. Nobody wants to search your contact section inside a crowded menu bar, or – even worse – behind a hidden mobile mobile. Contact widget to the rescue!
2) Welcoming your visitors
Many contact widgets allow to place a call-to-action, including welcome message and image. This is where things get personal – and clients love the personal touch! The contact widget is one of the easiest ways to turn your website from an anonymous piece of software to an enjoyable, personal shopping experience.
Imagine someone entering your physical store or office. People will straight away see your face and hear something like “Hi, welcome to our shop! Please let me know if I can be of any help.” They instantly know who they are dealing with and who to count on when professional help is needed. And – guess what – your website contact widget does the same sales magic on your website.
3) Anytime available
Contact widgets develop their full strength when most other website features fall short: on mobile devices! It’s not a secret, mobile web is all the rage and most of your website visitors will come from mobile devices. Imagine a potential client finds your business while doing a quick Google search on the road (yes, this is where many of your visits come from).
This person will just carry on if your website does not offer an easy and clear way to help him out. Endless scrolling and hidden menu options frustrate many mobile users, while the contact widget is a smart little helper that offers help right away – and thus satisfies client expectations, which directly relates to more sales success.
“To reach the most people as effectively as possible, provide the options they want for where and how to reach out to you. Focus on making it easy for customers to get the help they want and need, whether they’re using mobile devices or desktops.”Entrepreneur.com
4) Multiple Contact Options
Contact widgets provide multiple contact options. Your clients will love to be able to choose the contact option they are most comfortable with. You should ideally provide multiple contact options like WhatsApp, voice (phone), email form, Facebook Messenger, SMS, physical location and, of course, your opening hours. And yes, all options should be working 100% on mobile AND desktop devices. As “Entrepreneur.com” says: “To reach the most people as effectively as possible, provide the options they want for where and how to reach out to you. Focus on making it easy for customers to get the help they want and need, whether they’re using mobile devices or desktops.”
5) No dedicated customer support
Contact widgets are ideal for small and medium businesses that don’t have a dedicated client support team. Your clients find the contact channels that you, as a business, are using on a daily base anyway. No need to install new software, change workflows or learn to handle new interfaces. Like this you can focus on what’s most important: your business!
You aren’t using a contact widget on your website yet? Have a look at our very own service, HelloBox!